A new look for even more epic days outside.

By Cristina & Kelly

We started Yardsale in 2023 with the idea to design gear that simplified our ski days. Since then, our product line has expanded, our community has grown, and our vision for the brand has broadened. Today, we’re excited to share the next chapter of Yardsale.

Inspired by the nostalgia of our favorite group trips, film photos you'd find in your family's basement, and the design inspiration we find in the outdoors, our new look is built to carry Yardsale into every season.

Here’s what’s new:

• A new URL — We’ve moved from yardsale.ski to yardsale.day!
• A refined logo mark — Simple, flexible, and grounded in the "Y" of Yardsale, our new logo mark is inspired by winding ski slopes and trail switchbacks.
• An expanded color palette — Earth tones with playful accents, inspired by the places we explore outside and the bright colors of our flagship P1 Poles.
• An updated mission — We design clever gear for epic days outside.
• A rebuilt website — Designed to make it easier to discover new gear, travel stories, and ways to connect with the brand.

This refresh isn’t about changing who we are, rather it’s about building a foundation for what’s next. We’re growing into new categories, new seasons, and new ways to connect with our community beyond skiing.

At the end of the day, what makes an amazing ski day or ski weekend applies to all days outside. To us, it's all about the small things and the in between moments: sunrise coffee at the cabin, laughing off a yard sale on the slopes, or hanging out in the hot tub after a long day.

We still believe that days are best spent outside with the people we love. This refresh is our way of making sure Yardsale looks and feels as good as the days we design for.

We can’t wait for you to explore the new site, follow along in our Journal, and join us in The Backyard, our community Substack newsletter where we share a behind-the-scenes look at how we bring products, campaigns, and everything else in our world to life.

Cheers to all the days ahead,

Cristina & Kelly

P.S. Our best selling Day Bags are back in stock next week with an exciting new color! Sign up for our newsletter below to stay updated!